Staging: An Essential Tool To Selling Your Home

Here’s another post taken from my ‘News You Can Use’ Preferred Client publication.

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For some, staging has become commonplace when selling a home. With a downturn in the economy and the potential for sluggish sales in our real estate market, staging is now more important than ever. The following are some of the top reasons home-staging matters and how you may be able to make it work for you.

A picture is worth a thousand words:Over 80% of home buyers begin their search online, so the first impression of your home might be the last. Make sure your home looks its best…but don’t misrepresent it.

Browsers spend more time looking at pretty pictures:Not only are buyers searching online but they tend to spend more time viewing attractive properties than those without pictures or with “ugly” photos. Use plenty of photos to showcase your home or property…again, don’t misrepresent it.

Visualize their space, not your place: Staging becomes even more important when buyers visit in person. Properly performed home staging is essential to allowing prospective buyers to visualize the home as “their space” rather than trying to see through the clutter and belongings in your place. A home should be attractive yet neutral enough to allow buyers an opportunity to get a feel for how their ’stuff’ would fit if they lived in your home.

Not just another pretty picture: Professional staging goes beyond mere looks and typically combines smell, touch, lighting, and other sensory input for a complete viewing experience sure to delight potential buyers of any age and income.

Staging does not have to cost a fortune to be effective but it does require experience (preferably professional) if you want to achieve the best results.

///…CP